AetherSim

Models how audiences and markets respond to a change before it is made.

05 / SimBehaviouralPredictive

./products/aethersim.md

> cat ./products/aethersim.md product

Test a decision before it is made.

AetherSim models how audiences, customers, and markets are likely to respond — so a move can be pressure-tested before it is live.

capabilities · 03

Define a change — a message, a price, a product — and AetherSim projects how the modelled audiences react.

ScenariosAudiencesProjections

AetherSimprojection

projected response · price +10%

demand · 12-week horizon

Simulations are built on behavioural models, not guesswork — so the outputs reflect how people actually decide.

Behavioural modelsCalibrationRealism

Audiencescalibrated

Price-sensitive34% of base

−12%

Loyal core41% of base

−2%

New / trial25% of base

flat

Options run side by side, with the trade-offs shown, so choices rest on evidence instead of instinct.

A/B optionsTrade-offsEvidence

CompareA / B

+8%

option A · revenue

−3%

option B · revenue

Recommendedoption A · higher margin

pick

channel · open

> exec ./aethersim --info contact

Questions about AetherSim?

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