Notes on AI,
strategy & systems.
Latest articles from NativeFoundation. Thoughts on AI, strategy, and the next decade.
4 min read
Before you invest another pound in your storefront
Ask a different question: can an AI choose your product quickly, reliably, and without error? Microsoft quietly announced something last month that reveals a shift toward storefronts designed to be queried, not browsed.
3 min read
The Dependence Economy
The global economy has run on a single idea for about a century: capture attention, monetise it. That game is breaking. AI doesn't fight for attention the way a website or an app does — it sidesteps the whole thing.
4 min read
What happens when you let AI run your company?
We asked ourselves this, having seen studies that say the role AI is most suited to replace is the CEO. So we're going to try it, so you don't have to. We built a business management AI and gave it our strategy, constraints, and resources.
2 min read
AI: The New Work Operating System
AI — as the new work operating system — will control the millions of micro-decisions that run your business every day.
2 min read
The AI Trap
Right now, companies are falling into a trap — reorganising teams, products, and entire operating models around AI. Almost all of them assume the cost of using AI will stay roughly where it is today. That assumption is wrong.