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What happens when you let AI run your company?
We asked ourselves this, having seen some studies that say the role AI is most suited to replace is the CEO. So we are going to try it, so you don't have to..... We developed a business management AI to test what happens. It has access to all our management systems, in particular it has access to Plane.so , our roadmap/ticketing/resource platform. We gave it our long term strategy, constraints, objectives, resources and let it make a three year plan for the business. The pl

Owen Geddes
Feb 44 min read


AI: The New Work Operating System
AI — as the new work operating system — will control the millions of micro-decisions that run your business every day.

Owen Geddes
Jan 272 min read


The AI Trap
Right now, companies are falling into a trap reorganising teams, products, and entire operating models around AI. Almost all of them are assuming the cost of using AI will stay roughly where it is today.
That assumption is wrong.

Owen Geddes
Dec 16, 20252 min read


When SEO stops, everything changes.
For more than twenty years, digital discovery followed a simple pattern. People searched, platforms ranked, and brands competed for attention. If you could win the algorithm, you could win the market.
That world is ending.

Owen Geddes
Nov 11, 20252 min read
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